Improving the kids experience in the Greenlight gift link flow.
About Greenlight: With more than one million downloads, Greenlight helps families teach kids and teens real-world money skills. Parents manage allowances, spending limits, and chores from the app, while kids learn to budget, save, and invest with guidance.
Scenario
The Greenlight growth team wanted to build and test a new tool that allows kids to create a custom gift link. Kids then send the gift link to friends and family making it easier for them to let people know how they intent to spend the money acquired from the gift link.
Problem
This experience and accompanying copy were created in a silo by the product designer. It lacked strategy, it felt forced, it did not make sense from a brand perspective, and the copy wasn’t very compelling for a child.
Solution
I shifted the narrative from a siloed, design-first experiment to a cross-functional, strategy-led approach that prioritized clarity, brand consistency, and kid-friendly communication.
My role
As the sole content designer, I was brought in to improve this experience within the confines of the existing design. My challenge was to make the experience clear and engaging for kids — without compromising the visual layout or confusing users with brand associations that didn’t exist.
Screen 3: Reordering components for a more seamless flow with brand focus that makes sense.
Screen 2: Defining the special occasion details within one customization screen.
Screen 4: Coming to terms with the final screen and experience.
Screen 1: Updating the intro fly-up with more actionable, kid-friendly language.
The impact went beyond the screens themselves — it improved how we worked as a team.
Clearer, more on-brand content helped the growth team adopt the refreshed design and copy.
The designer and I developed a tighter workflow, leading to earlier and more intentional collaboration.
And the project created better cross-functional alignment across design, content, product, and growth.