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2025-12-10 https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/16cbbb4f-4e2d-4a55-82d3-bf33c3f6da87/Screenshot+2025-10-21+at+2.54.32%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/10881c42-9796-48b6-a569-3e85bed2932e/Screenshot+2025-10-21+at+5.07.54%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/a729cd83-4ad7-42cb-bacb-5b579c80992d/Screenshot+2025-10-23+at+5.54.34%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/5cb565f6-26ce-4757-9996-9c55eaf424e9/updated+flow+flyup+with+frame.png https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/d3a97f1d-f11f-40b8-8e1a-7b67b78259b5/Screenshot+2025-10-23+at+6.09.49%E2%80%AFPM.png https://www.kishabertrand.com/projects/spotify-video-case-study monthly 0.5 2025-12-10 https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/1595471283228-S1GIL3LWOQY0243784N0/Spotify+video+streaming.png projects - Creating Spotify livestream videos Home and video screens from the hi-fi prototype I built (in two days) as lead designer of this project. https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/1595289930579-8Q7SP0LWI0JTMSZGLXMB/livechat+screens+%28logo%29.png projects - Creating Spotify livestream videos Our goal was to integrate a video and chat feature into an existing interface without copying the competition. https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/1595290803671-M6V4K6CUR2EQ7LWZJIPF/Zoom+interview.png projects - Creating Spotify livestream videos With participants ranging from teenagers to retirees, we conducted 13 user interviews total; 7 in-person and 6 remote. https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/1595368382351-3MNW85ACNLS5QLZPGQ04/Spotify+user+interview+post+its+%28cropped%29.png projects - Creating Spotify livestream videos 7 out of 8 premium Spotify subscribers interviewed use YouTube regularly but refuse to upgrade to YouTube paid services. https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/1595370777371-AX0VZ3GK0IKZ9QJPPGQG/Spotify+persona+%28LARGE%29.png projects - Creating Spotify livestream videos The copy above was written by me with insights provided from the users. https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/1595529149421-7TNJIIYEU5TOOAFXN3H6/SPotify+video+home+graphic+%28purple%29.png projects - Creating Spotify livestream videos Mid-fi usability testing revealed a general dislike around the “TV” label in the navigation, while some users completely ignored this new feature. https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/1595477324442-6F3YUM4AJOBGT8YFYTDF/Spotify+artist+video+screen++graphic.png projects - Creating Spotify livestream videos Users expressed wanting more familiarity around verbiage and signifiers. https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/1595477430988-OYUYWP24F8LTS4LR2B49/Spotify+live+chat+graphic.png projects - Creating Spotify livestream videos Users understood this as a livestream video interface and recognized the social features. https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/1612539989004-88S21IA7085SWE8XQ050/resized-+Spotify+home+screen++%28no+popup%29.png projects - Creating Spotify livestream videos - Home Screen Iteration One We noticed a lack of user awareness around the feature during usability testing. I assumed users would seamlessly navigate to the video icon in the menu, but five out of six users completely bypassed the feature. https://images.squarespace-cdn.com/content/v1/5ebc4ca0ee2a610c60391a8a/1612540237088-YN9YH4SIPIS38YSYKS23/%28sized%29+spotify+green+bubble+screen.png projects - Creating Spotify livestream videos - Home Screen Iteration Two I added the green text bubble directly over the highlighted video icon to draw attention. The premium content and discoverability Spotify users expect exists in the new video feature. The green text bubble proved effective in bringing awareness to the feature, but the overall design appeared off-brand. Using the word "curated" suggests the artists, rather than Spotify, crafted the video playlists. 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